Thursday 25 May 2017

Lipotrim patient education video

What is Lipotrim and how does it work?

The Lipotrim patient education video is designed to deliver all the necessary information needed when choosing to lose weight using the Lipotrim pharmacy programme.

At just over 30 mins long the video explains how the Lipotrim pharmacy programme works. It will help you understand why the total food replacement weight loss phase works, why the refeeding phase (where you re-introduce conventional foods) is critical and what will be required for your long term weight maintenance.

Your Pharmacy will be able to answer any questions and the official Lipotrim helpline is available to patients, pharmacies and other health professionals:

UK: 0800 413 735

ROI: 01353 (0) 1525 5636









What if I suffer from medical conditions such as diabetes or high blood pressure?

If you are suffering from any medical condition, deemed minor or otherwise, you must seek the advice of your healthcare professional. This is because real weight loss has many effects on the body and many medications.

Pharmacists are highly educated healthcare professionals with easy access and wide availability, allowing for long term help with your weight management.

Weight loss reduces the risk associated with many long term illnesses, such as hypertension, type 2 diabetes and cancer, to name a few.

Your pharmacist is an expert in medicine and can advise you on how to balance the need for weight loss with the medications taken to treat your medical condition(s). In some circumstances there may be the ability to reduce or even stop taking certain medications which is why we stress the importance of weight loss with the help of your healthcare professional. In some circumstances your GP may need to be consulted but in a majority of cases your pharmacist is well qualified to oversee your weight loss.

A great many people have successfully used Lipotrim in the UK and Ireland for a period of over 30 years.

We are pleased to offer you the same chance to lose weight healthily. Being seriously overweight can reduce the quality and duration of life.

Weight loss should help you live a longer and healthier life.




UK: 0800 413 735

ROI: 01353 (0) 1525 5636




Wednesday 10 May 2017

Fake news? Khloe Kardashian poster and body shaming.

Are diet adverts fake news?

Protein world are again making the headlines with their recent poster showing Khloe Kardashian in a leotard. The watchdogs have given the poster the all clear, but calls to the Mayor of London, Sadiq Khan, to ban it from the London underground network grow.

"People complained to the Advertising Standards Authority (ASA) that it was socially irresponsible because it promoted a competitive approach to dieting"

The ASA (Advertising standards Authority) is under pressure to crack down on advertisers who objectify and sexualise women or present unrealistic body images yet the poster (below) seems to have crossed this boundary.




In previous clashes with the ASA, printed promotional material was stopped, not due to the body image depicted, but the associated poster text contained series of unsubstantiated health and weight loss claims for Protein World supplements.


What are the real issues for "fake news"?


Here are a few questions to ask yourself:

What constitutes a realistic promotion of weight loss?
Where is the boundary set for body shaming?
Is a picture of a slim person shameful?
Is a picture of an obese person shameful?
Do you want to see an aspirational picture at all?

If we are not wanting to see aspiriational pictures of weight loss, what is the overall message we as a society want to give, when it comes to weight and health? Would we be happier seeing pictures on billboards depicting the effect obesity has on the heart, or the liver, as we currently see on cigarette packets?

What would you like to hear when it comes to weight loss claims? Weight loss reduces risk from many long term health conditions; hypertension, cancer, type 2 diabetes to name a few. If a diet achieves weight loss the health benefits follow, so surely claims are always possible to be made? How can we substantiate the claims so you know what to expect?
 
 

How do you get through the fake diet news and answer these questions?

Our best advice is to try and avoid taking adverts at face value and consult your healthcare professional. Your doctor or pharmacist will draw from their knowledge on overall health, medical conditions and weight management to give you the tailored advice needed to diet successfully and healthily. 

The network of pharmacies across the UK and Ireland, supplying the Lipotrim pharmacy programme, are not only highly trained in weight management but also have the ability to audit their weight loss data. These pharmacies and other healthcare professionals can quickly give you an up-to-date snap-shot of the weight loss results they are achieving.

Lipotrim is an evidence based, nutritionally complete weight management programme run by qualified health professionals.


Lipotrim
Call Lipotrim on 0800 413 735 for advice or to find your local pharmacy

For Republic of Ireland call local rate 00353 (0) 1 525 5636

Is cancer also a fad diet?

Cancer as a new fad diet?


Cancer as a new fad diet was reported in a recent article in Cosmopolitan Magazine titled:


has since been modified to remove the association of a major health condition being the main focus for helping losing weight. 

Cancer, or any other serious medical condition cannot be promoted as a means to help you lose weight. These conditions do however often lead to weight loss as a "side effect" or motivates the person to lead a healthier life in the future. Losing excess weight, stopping smoking and reducing alcohol intake are some of the main lifestyle changes recommended to improve overall health. 

The move by Cosmopolitan to alter the message is to be welcomed, but what do we need to learn from diet related articles and subsequent social media hysteria such as this?

What are the main points of the article?

The female dieter in this case had suffered a variety of health scares over a relatively short period of time which also coincided with, or motivated her to start, losing weight. The "31-year-old Australian mom Simone Harbinson" lost 44lbs without doing any exercise according to the article. The following line was deleted as a result of the negative responses:

"Simone's weight loss success is proof that ANYONE can lose weight without breaking a sweat simply by eating more mindfully—no gym required." 

This piece, and the responses on social media, demonstrate the lack of understanding when it comes to healthy weight loss. The role of exercise is discussed later in this article but it is definitely possible to lose weight without going to the gym.

The comments ranged from rants such as "Cancer is not a diet plan. Delete this," Tweeted by ex-NFL player Matthew Cherry, to positive comments such as this from "bee_thebod" on Instagram; "Keep sharing your story Simone! It inspires many 😘"



Hysteria, both positive and negative, usually follows many diet advice and weight loss claims. Lack of sound scientific knowledge or plain quackery fuels much of the unsound advice when it comes to dieting and weight loss.

When you look more closely, this is no more than marketing for The Bod diet plan, through the various Cosmopolitan channels, using this person's coinciding health issues as a platform for producing chatter and promotion.

It is highly important to know what diet advice should be taken and what should be discarded. Your medical health can easily be compromised by taking no action on excess body weight and by taking the wrong weight loss advice. For some people, Type 2 diabetics or Warfarin patients for example, the wrong advice could be dangerous, even fatal. Healthy weight loss is an absolute requirement when dieting.

But what do we mean by "healthy" weight loss?


Weight loss ultimately comes from a restriction of calorie intake, increased calorie expenditure, or a combination of both to a level below that needed by the individual to maintain their weight. The over-riding necessity is to also maintain your nutritional status, with appropriate intake of the essential nutrients consumed on a daily basis. If you are managing to regularly maintain this optimal nutrition status you would be deemed nutritionally healthy whether dieting or not.

The issue when losing weight is how do you maintain this healthy nutritional status when you are needing to restrict your Calories below that needed to maintain your weight? To lose weight you are required to eat less Calories than you need and so are you going to be healthy? Remember we are regularly told to eat MORE food, in the form of fruit and vegetables because we are, as a nation. not healthy enough. Is it 5-a-day or 10-a-day? Fruit is very high in sugar yet we are facing a sugar tax. Confusing isn't it?

It is important to note that when dealing with solely conventional foods:

 "it is virtually impossible to construct a nutrient-complete diet that adds up to less than 1200 Calories daily"

The rate of weight loss is deemed healthy if you maintain your nutritional health.


So how did she lose weight without exercise?

Exercise can be very important for your overall health. Exercise tones your body and keeps you physically fit so exercise should always be included in your daily routine where possible. 

Remember the health we are now talking about has nothing to do with your nutritional health.

FACT:    It takes approx 35 miles of physical exercise, for example running or walking, to burn off the same Calories contained in a single 1lb of fat!

That's equivalent to doing 5 miles a day, 7 days a week. Could you maintain that for more than a few weeks? A majority of people cannot do anywhere near this amount of exercise just through lack of time.

The female in this article had apparently lost 44lbs through no exercise. Running, swimming etc was not possible for this person due to her medical issues but I doubt that she was confined to her bed 24 hours a day, 7 days a week. Some form of exercise would have been carried out; walking to the bathroom at the very least. As you can see the levels of exercise she would have been doing equates to very little weight loss. This patient lost her weight by modifying her food intake.

Modifying your intake of food does have more of an effect on your weight than the Calorie burn resulting from exercising. If this were not true then every person confined to a wheelchair or bedridden, for example, would have a serious weight issue. We know this is not the case.

Weight loss is definitely possible without exercise, it is just more healthy overall to do some regular daily exercise.

Need guidance?

Lipotrim is a nutritionally complete weight management programme delivered only by healthcare professionals. Highly trained medically, they are ideally placed to offer sound diet and weight loss advice. 

Contact your local Pharmacy or contact Lipotrim direct on 0800 413 735 to learn more

www.lipotrim.co.uk

If you live in Ireland we have a local rate tel: 00353 (0) 1525 5636




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